What makes technical content writers different?
Tech content writers work closely with product and tech teams to learn the ins and outs of their product features, create compelling stories of their benefits, and write and create content marketing materials for tech companies.
Besides educational blog posts, white papers and landing pages, technical content writers might also create product descriptions, tutorials for software applications, landing pages and more.
Technical content writers might also wear different hats in the tech marketing space and develop a balanced mix of marketing and tech capabilities. This might include more in-depth knowledge of SEO best practices or content optimisation techniques while still bringing expertise in what language and high-quality content best engages customers with brands.
Compared to technical writers, technical content writers are still … well, less technical and more marketing-focused. At the same time, they might still be better “techsperts” compared to regular content writers.
In the end, their goals are the same as technical writers and content writers: technical content writers take their tech know-how and translate it into engaging, compelling content meant to educate customers and draw them down the marketing funnel.